Hi! I’m Mara
8+ years of experience / Digital branding / UX/UI-design / Design systems
My long story short
Ever since I was a kid, I’ve loved creating things. I did a lot of arts and crafts growing up and as soon as my teenage years rolled around, I totally fell in love with writing. My love for words even led me to study Dutch Language and Linguistics!
When I entered the job market, I found out that design was was the only thing that I could do four hours on end without ever getting bored. I switched careers and have never looked back since!
What’s cool is that language and design really aren’t all that different: both are ways to get messages across — to tell a story.
UX/UI-design has been my career since 2018, but I also developed my vector illustration skills since falling in love with Adobe Illustrator. I even sell my art prints and greeting cards on my own webshop!
Now that I started my own studio, I get to blend my passions for language, illustrations and UX/UI-design by turning brand stories into compelling digital experiences. If you’ve got a story to tell, then let’s have a chat!
My mission is to make people feel comfortable, capable, and compelled when they’re using the products I design.
What does that mean for your scale-up?
Comfortable
We’ll create interfaces that are intuitive and welcoming, so users never feel lost. This builds trust and keeps users engaged.
Capable
Making sure your users feel confident and in control, every step of the way. Easily achieving their goals drives satisfaction and boosts adoption.
Compelled
By creating a memorable experience, users are naturally drawn to return and advocate for your brand. This fosters genuine loyalty and turns users into your biggest fans.
Design isn’t just about aesthetics; it’s about people. If your product offers a delightful experience, it will help your business grow.
I help scale-ups cultivate their design landscape so their business can thrive.
As scale-ups grow, design can often become an unruly mess: complex, inconsistent, and ultimately holding you back. My expertise is to untangle this mess and help you transform design from a potential bottleneck into a force for greatness.
Bits of my work
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Delphi
Delphi is an AI-powered tool designed to support entrepreneurs in tackling the most challenging aspect of online visibility: consistently coming up with stuff to write about. Delphi helps users come up with original content ideas that foster business growth.
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Sisu
Sisu is an AI-powered fitness app designed to help users reach their dream physique. For this project, I was responsible for developing the brand identity and for designing the user experience and interface of the app.
What others say about working with me
“Your approach is refreshing, creative and ‘human’ without compromising on substance and outcome.”
— Pim Plemp
“Your positivity is wonderful and you exude self-confidence, but you’re also wonderfully pragmatic.”
— Diona de Jager
Let’s connect!
Ready to share your story? Let's connect! Fill out the form below. I’ll be in touch as soon as I can!